SEPHORA LEAN SOCIAL
Concepts, art direction, product assortment, and styling for social imagery reflecting cultural moments, trends, and news outside of marketing requests. Concepts rely on a strong product story and timing to achieve relevance— Examples include the Game of Thrones season 7 finale, Burning Man, National Chocolate Day, the 2017 lunar eclipse, and Stranger Things season 2 premiere.
ASSOCIATE CREATIVE DIRECTOR Andrea Rettig
MOTION GRAPHICS Cara Mia Tontodonato
PHOTOGRAPHERS Samantha Berg, Marissa Rocke, Rob Prideaux